Diving Equipment & Marketing Association

Traveling Pool Tour Connects People to the Underwater Experience.

(Blue Ocean Network - April 28, 2016) -- Jacques Cousteau most famously said, "People protect what they love."  With our ocean needing our protection, how can we get people to love it when they have no experience below the waves? One of the initiatives of the Diving Equipment Manufacturing Association (DEMA), the "Be A Diver Pool Tour", serves to connect people to water by giving them opportunities to try scuba diving at local events.

Opposition to the Cayman Islands Cruise Ship Berthing Facility is URGENTLY NEEDE

(Blue Ocean Network - July 1, 2015) -- DEMA -- The Diving Equipment & Marketing Association urgently requests all members of the diving community to issue a statement to the Cayman Islands Department of Environment (DOE) by the July 3rd deadline OPPOSING the construction of a proposed cruise ship berthing facility.

DEMA Requests All Members of the Dive Industry to Sign Online Petition to Stop D

(Blue Ocean Network - August 4, 2015) -- DEMA -- The Cayman Islands are a popular tourist destination and well known for their beautiful coral reefs. Currently, officials within the Cayman Government are reviewing plans to build a permanent cruise ship port that would require extensive dredging in the George Town Harbor area, which would damage the coral reefs and ecosystem near the proposed berthing facility, including several popular dive sites.

Sustainable shark diving website provides tools and reviews

(Blue Ocean Network.com - October 27, 2015) -- The growing trend of shark diving combined with the vulnerability of shark populations has spawned a new sustainable dive tourism website that will premier at the DEMA Show in Orlando Florida Nov 4-7, 2015.

DEMA Introduces 2015 Board of Directors

(Blue Ocean Network - February 3, 2015) -- The results of DEMA's 2015 Board of Directors Election are in. Members of DEMA's 2015 Board of Directors include the following individuals:

Scott Daley, Body Glove International
Mike Hollis, American Underwater Products*

DEMA Board of Directors Elects Officers and Establishes Committees for 2015

(Blue Ocean Network.com -- March 24, 2015) -- DEMA’s Board of Directors met in early March 2015 to strategize ways to help grow the dive Industry and welcome the newly elected members of the DEMA Board of Directors.  An important outcome of the meeting was the election of Board Officers and the formation of seven committees and the selection of individuals to chair them.

Bringing Back Inactive Divers and Recruiting a Younger Consumer Take Center Stag

(Blue Ocean Network.com - June 23, 2014) --  Conceived in 2011 as a means by which DEMA Member input could help steer the direction of the Industry, 2020 Vision Sessions are part of the strategic learning process used by DEMA’s Board of Directors.  Ideas and priorities from these brainstorming sessions help the Board understand the needs of Industry Members “on the ground” and help to shape the future of recreational diving.

DEMA 2020 Vision Session Discusses Kids, Families, Eco-based Activities

(Blue Ocean Network.com - May 15, 2014) -- How can we re-activate previously certified divers? What are the demographics of people who currently dive?  What does the industry have to do to bring young people into diving? 

These are just a few of the question that were addressed during DEMA’s latest 2020 Vision brainstorming session, conducted during the Beneath the Sea Show in New Jersey at the end of March.

(Blue Ocean Network.com - Nov 5, 2013) -- The Guardian of the Reef, a13-foot sculpture of mythological creature destined to be an artificial reef in the Cayman Islands will be on display at the Diving Equipment & Marketing Association's Show (DEMA) in Orlando November 6 – 9, 2013

On his way to the sandy flat that will become his permanent home in the Cayman Islands, the Guardian of the Reef is making an interim stop in Orlando where he will be on display at DEMA booth #1067 near the Cayman Islands section.

DEMA to Honor Stuart Cove, Dr. Lee Somers, at Reaching Out Awards during DEMA Sh

(Blue Ocean Network - August 8, 2013) -- In three months time, the Dive Industry will “Come Together” on November 8, 2013, to celebrate the extraordinary careers of Stuart Cove and Dr. Lee Somers, the recipients of the 2013 DEMA Reaching Out Award (ROA) during the DEMA Show 2013 to be held in Orlando Florida at the Orange County Convention Center Nov. 6-9, 2013.

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